Viet Nam The World Tour
2010
Various videos online.
Logos, t-shirts, stickers, banners and other paraphernalia.
www.VietNamTheWorldTour.com
VIET NAM THE WORLD TOUR
This rogue nation-rebranding campaign appropriates marketing language, graffiti strategies, and viral video platforms to re-associate a historically colonized and mediated national identity with an entirely new mediated history.
This online media platform began in 2010 as an attempt to re-work and problematize ideas of natioin-hood and nation-branding by becoming it’s own nation-branding campaign that set out on a challenge to re-associate a historically saturated icon with renewed meaning. If history is an immense archive determined by the printed/written word, impenetrable, how does one overcome its hold on the current state of relations? How can one interject into that archive to re-adjust or counter-balance its favoritism? If George Orwell was correct in saying, “Who controls the past controls the future. Who controls the present controls the past.” how then can we interject into this dialogue?
Viet Nam The World Tour collaborates with leading street dancers, graffiti artitsts, public muralists, and brings them on a tour around the world; giving away t-shirts, stickers, and doing live performances, public murals and dance workshops.
LOCATIONS
- Amsterdam
- Paris
- Singapore
- Viet Nam
- Coming to a city near you.
